Australian football star Alanna Kennedy partners with professional skincare brand O COSMEDICS ahead of FIFA Women’s World Cup
O COSMEDICS is delighted to announce its exclusive partnership with Australia Defender, Alanna Kennedy, ahead of the FIFA Women’s World Cup 2023.
The partnership begins 1 May 2023, with the launch of a limited-edition O COSMEDICS Skin Fit Kit featuring four of Alanna’s favourite skincare products. Alanna will continue her ambassadorship with O COSMEDICS throughout the tournament to the final on August 20, 2023.
“On the surface, the connection between the skincare world and sportspeople can be seen as an unlikely duo, but it makes so much sense,” Alanna explains.
“As athletes, we spend more time outside than the average person. We’re exposed to the sun and skincare is something we can easily forget to take care of. I hope this partnership can serve as a reminder of how important taking care of your skin is.”
O COSMEDICS’s founder, Maria Enna-Cocciolone, adds, “This partnership transcends football and the World Cup. Yes, Alanna is a talented footballer who shines on the world stage, but more than her skill on the field, we admire the person she is off it. We hope this collaboration introduces people to Alanna as an empowered, tenacious woman brave enough to do what it takes to chase her dreams; traits that make her the perfect fit to represent O COSMEDICS.”
Alanna has worked with O COSMEDICS as a brand ambassador for seven years and admires the brand’s dedication to empowering women and building skin confidence. She notes that her confidence was affected by skin imperfections when she was growing up, but learning to take care of her skin and finding the right products for it was a “game-changer.”
“This partnership means so much more to me than healthy, glowing skin,” Alanna explains. “It’s the feeling of being supported and seen as a strong, confident, inspiring female athlete by Australia’s number one cosmedical skincare brand.
O COSMEDICS is a powerhouse within the industry, and sheds light on how skin health and confidence can contribute to allowing people to perform at their highest level.
I know a lot of the girls in the team already use and love O COSMEDICS, so it’s not new to them.”
Alanna says there isn’t much in the O COSMEDICS range she hasn’t tried, so deciding on products for her Skin Fit Kit was a challenge.
With the help of the O COSMEDICS team, they decided the kit should be three things: suitable for all skin types, a collection of essential skincare products, and an example of how achieving healthy, radiant skin doesn’t need to be complicated.
She adds, “I did have one non-negotiable though: O-Biome Hydrating & Setting Spray had to be included, it’s my absolute favourite and the main product I reach for through the day!” The Skin Fit Kit contains Gentle Antioxidant Cleanser, Exfoliating Cleanser, O-Biome Hydrating & Setting Spray, and Mineral Pro SPF 50 to cleanse, exfoliate, hydrate, and protect all skin types.
As well as providing expert skin advice and building a partnership together, Alanna says the entire O COSMEDICS team make it a priority to support her as a person, not just as a professional footballer.
“It was my daughter that many years ago brought Alanna, Steph Catley, Ellie Carpenter, and Kyah Simon to O COSMEDICS,” Maria explains. “As a beauty therapist I felt it was my duty to help them achieve optimum skin health, giving them the confidence to take on the world (literally!). As I personally got to know the girls, their incredible passion and determination, the sacrifices they make to play, the fight they put up to be heard and their spirit to keep going, my admiration for them as women, as a team and as individuals became second to none. We are honoured to continue to support Alanna and the girls during this tournament, and to give them the skin confidence to realise their dreams.”
Alanna adds, “I always look forward to stopping by and catching up with everyone in the team and cherish the bonds I have created over the past seven years. They’ve taught me how to better understand my skin and how to care for it. I’ve learned consistency is key to healthy skin and that skincare advice should be given by skin experts: so, when you can, find an O Clinic to guide you.”
O COSMEDICS Skin Fit Kit by Alanna Kennedy
Contains Gentle Antioxidant Cleanser, Exfoliating Cleanser, O-Biome Hydrating & Setting Spray, and Mineral Pro SPF 50.
